Allurent and Coremetrics Partner to Deliver Effective Web 2.0 Shopping Solutions
2008-02-27
Allurent and Coremetrics Partner to Deliver Effective Web 2.0 Shopping Solutions
Partnership Gives Retailers Unrivaled Insight to Shape How Rich Internet Applications Improve their Online Business
Cambridge, Mass. – February 27, 2008 – AllurentTM today announced a partnership with Coremetrics, the leading provider of digital marketing optimization solutions, to help companies measure the effectiveness of Rich Internet Applications (RIAs) across their online stores – from site navigation to checkout – and then adjust their website to take advantage of this added insight.
Until recently, the dynamic interfaces and sophisticated functionality provided by Rich Internet Applications such as interactive merchandising displays, product videos, and express shop features created a double edge sword for retailers. While they dramatically enhance the online customer experience, retailers found it hard to measure their effectiveness and harder still to adjust custom-built RIAs. Utilizing Coremetrics technology specifically designed to support RIA deployments that do not trigger page views, Allurent customers can now easily evaluate the growing set of rich shopping experiences. Together, Coremetrics and Allurent offer detailed analytical insight on customer engagement in the highly dynamic RIA environment that can be acted upon quickly by tuning Allurent’s RIA products.
"Allurent is committed to helping our leading Internet retail customers track and analyze the impact of our rich Internet shopping solutions," said Fumi Matsumoto, co-founder and CTO of Allurent. "Capturing RIA-based events is possible and, in fact, imperative in order to create a continuous improvement process. Coremetrics' leadership in Web 2.0 application analysis makes this a valuable partnership for us and our customers."
The joint Allurent-Coremetrics solution is already deployed at Anthropologie.com and UrbanOutfitters.com. In working with these customers, Allurent and Coremetrics developed a set of best practices related to measuring the effectiveness of Allurent’s Flex- and Flash-based shopping applications.
"The experience of online shopping is quickly changing," said John Squire, chief strategy officer at Coremetrics. "Working with Allurent enables us to help online retailers shape the exciting and immersive customer shopping experiences. Companies who will benefit the most from Web 2.0 applications are those that rigorously measure the effectiveness of these rich shopping solutions and then act on that analysis in real time."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy
About Allurent, Inc.
Leading retailers like Anthropologie, Borders®, Kohl'sTM and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent’s deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer’s brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.
Keri Bertolino
fama PR
617.758.4148
pr@allurent.com
Debi Rich
Allurent
617-497-6200
debi@allurent.com Bryan Pope
LEWIS PR for Coremetrics
415-992-4400
coremetrics@lewispr.com